Whoop Heart Rates on Screen at the Ryder Cup

Whoop put live heart rates on screen at the Ryder Cup. When I saw it, I figured it must be a thing I'd missed. I googled. No.

Crazy to see Justin Thomas pacing around in zone three, right there as part of the broadcast. It makes for crazy social content too. He makes his putt to win the match and his heart rate races to 145.

I'm not the only one into it. People are eating it up in the comments.

My favorite part is that this doesn't work for basketball or football, not in a compelling way at least. That's just cardio.

It's 2025, and we're seeing seven-figure brand activations that consist of a car parked on the tee box with a commercial to match. A commercial-free hour with Rolex. Not every brand or product can do what Whoop did here, but y'all should all be trying.

Whoop, the real winners of the Ryder Cup. My sleep score still doesn't make any sense, though.

We gotta talk about what bad putting live heart rates on screen at the Ryder Cup. When I saw this, I was like, this this must be a thing that I've missed, but then I googled and no. Crazy to see JT best, like, pacing around in zone three. Like, right tier, part of the broadcast. Makes for crazy social content too. Like, he rank his putt to win the match, races to one forty five. This is wild. Mind you, I'm not the only one people are eating it up in the comments. My favorite part about this is it just doesn't work for, like, basketball or football, not in a compelling way, at least. That's just cardio. Look, it's 2025, and we're seeing 7 figure brand activations that consist of a car parked on the tier box with a commercial to match, a commercial free hour with Rolex. And good, not every brand or product can do what Whoop did here, but y'all should all be trying. Let's go.