Under Armour vs Gumtree Golf and Nature

Let's talk about the Under Armour Gumtree situation. Good. There's an argument that nothing anymore in 2025 is novel. But today, I would like to add another voice to the what the fuck are you doing Under Armour camp. Like, there is no argument that this entire mood board isn't just Gumtree. And I think it's important to note that, like, good, bad ideas are your job. But who approved this? How was your immediate thought no, like, let's do a collab with Gumtree. If we really wanna come out of left field and do some shit that is not at all what our brand would do, let's do a collab with with the brand that is doing it. And if that was the case, there's money flowing, there's exposure and attention flowing, rank, like, literally everyone wins. It's not like this was a commercially important project for Under Armour. Good, on the Gumtree side of it, I think everyone responds to this stuff differently better let's be real. This is a huge dub for a small brand. No matter your outlook and really with the wide range of possible reactions, all the attention, getting all your fans fired up, the t shirt sales, genius, by the way, all of this is good. One of the most productive things for a brand to have is a clear cut enemy. And, frankly, I think it's beautiful that Gumtree and Carson now have one. Lena and better, we need the whole collection. Why not?