Custom golf tees: a product idea built around design
I bought plain black golf tees for about seven cents each and started thinking about what else I would pay for. My idea was a tee with a design I actually wanted, sold in packaging that made sense for the product.
What would change?
Color and printed artwork were the obvious starting points. The quantity in a pack and the container were other choices. None of those require inventing a new way to tee up a golf ball.
In the video, I said I would consider paying twenty or thirty cents per tee for a design I liked. Color, artwork and packaging were the changes I was interested in.
Existing examples
The golf tee roundup includes products from G/FORE, Calamari Airlines, Western Birch and Muni Kids. The examples use different colors, finishes and packaging.
A sample order should test the actual tee as well as the decoration. Compare dimensions, print consistency and how the finished pack looks. A supplier's unit price is only one part of the cost of selling the product.
Find a supplier and test the idea
Start with golf tee suppliers and ask which existing products can be customized. Get a quote for the same quantity and specification from each supplier.
The next step is showing real samples to potential buyers. Use their feedback to choose a design and pack size before placing a larger order.
Transcript
Automatic transcript; names and numbers may contain errors.
It's about time we talked about the golf tee opportunity.
Tees are a core part of the golf experience,
and you almost always use some commoditized Amazon brand or free tees from your local course.
A hundred pack is $48.
I buy these black ones for 7 cents a piece.
Now there's no meaningful innovation to be had here.
I'm not talking about bikini tees,
but I take these out 18 times around.
What if my golf tee sparked joy?
What if I cared at all about this core tool?
What if I wanted my friends to see my tee because I liked it?
I'd pay more than 7 cents for that.
I might fuck around and pay 20 or 30 cents for what I'm describing.
I truly think there's an opportunity for someone to build a cult-like brand around dope,
intentional golf tees.
If you want links to factories that make tees,
go subscribe to my newsletter.
The link's in my bio.
I'll send it to you on Friday.
Let's go.