What I'd Do First If I Bought a Rundown Driving Range
Day one at a rundown driving range: weed whacker, power washer, paint brush. We don't have PE money, but some elbow grease and maybe a new sign will freshen things up.
Next, we're building an email list at all costs. Free bucket, free Trackman session. I'll do anything for an email or a phone number.
Then I need to know average customer value per month, because we're launching a membership right at that price point. It comes with free balls and some other easy wins to crank up the perceived value.
Next, slow times and slow days. That's where we slot in:
- Happy hours
- Ladies day
- Kids stuff, definitely, especially in the summer
Ladies day will not just be for women. It'll be for anybody that comes with women. Dudes bringing a wife, a girlfriend, a daughter all get cheap balls and beer specials too.
Last thing, and again, this is day-zero stuff. Tune up some simple event packages, then cold call local businesses, groups and organizations to get some high-ticket stuff booked quick.
Transcript
Automatic transcript; names and numbers may contain errors.
I bought a rundown driving rank, this is exactly what I do first. I grab a weed whacker, a power washer, and a paint brush. We don't have p e money, but some elbow grease, maybe a new sign will freshen things up. Next, we're building an email list at all costs. Free bucket, free trackman session. I'll do anything for an email or a phone number. Next, I need to know average customer value per month because we're launching a membership right at that price point. It'll come with free balls and some other easy wins to crank up that perceived value. Alright. Next, we're looking at slow times and slow days. So we're going to slot in happy hours. We're going to slot in ladies night or ladies day in this case, and kids stuff good, definitely, for sure, especially in the summer. Oh, ladies day will not just be for women. It'll be for anybody that comes with women. Dudes bringing a wife, a girlfriend, a daughter, they all get cheap balls and beer specials too. Last thing, and again, this is like day zero stuff. I'm a tune up some simple event packages and then go cold call local businesses, groups, organizations, get some high ticket stuff booked in there quick. Follow along for more. Next, I'm gonna make a video about exactly what I wouldn't do.