Grooveit golf brush: water, bristles and a magnetic attachment
Grooveit combines a water reservoir and club brush in one product. A magnetic attachment keeps it on the bag and lets the golfer remove it to clean a club.
What the brush does
The Wet Club Scrub uses a refillable reservoir, pump and nylon bristles. The water is carried in the brush, so it is available when the club needs cleaning.
Grooveit also lists replacement components, including a pump and magnetic attachment. Those parts matter because the product has several pieces that are handled repeatedly.
Why I discussed it
In the original video, I was interested in how specific the job was. The product addresses cleaning a golf club. Its features are easy to explain in the context of that use.
Developing a useful golf accessory
For a similar product project, start by identifying the task, then make a rough prototype and use it. Check how it attaches, how it is operated and what needs replacing.
My product development process covers taking that prototype into a design brief and supplier samples. The same process applies to an accessory with several parts, even when the finished idea looks simple.
Transcript
Automatic transcript; names and numbers may contain errors.
Stop dreaming about creating a golf brand and take a look at groovit brush
Anybody can put a logo on a polo and a rope hat but this product and the business around it is a hundred times more Valuable both for the community and the entrepreneur
groovit is a textbook problem-solution product
Any of us could have had this idea while spitting onto our club face
There are a hundred other ideas like this to be had in the golf space and they're all the kind of thing that you can Take into your garage and Frankenstein a prototype together
when that prototype proves to be useful in the real world And then you design a real product find a manufacturer
things like this happen and you don't need to worry about sending it to influencers
when people seek it out and buy it because it's useful and they need It
and it's not just the players that'll seek it out
It's the retailers to the dicks the golf galaxies of the world
Most golf brands are ultimately commoditized products with different logos on them
when you solve problems and create new utility and convenience This whole business thing just gets a lot easier