John Daly's Masters Merch Stand in the Hooters Parking Lot

John Daly is going to make a million bucks at the Masters this year. He did $780K in 2024.

The venue has been the Augusta Hooters parking lot for nearly 30 years now. My boy Matt says he sees something like 10,000 customers Masters week, with an AOV of $80.

The lineup:

Hats at $40. The volume mover. No sizing, great margins. Love it.
Signed golf balls at $10
Shirts at $30 to $35
Replica flags from the '91 PGA Championship for $100
A signed art print at $75
A $250 cigar box

Rumor has it he sold out of the cigar box, his highest-ticket item, on Wednesday last year. That is how he gets to a million bucks. Make another thousand units and don't run out. That alone is a quarter million dollars.

The other angle I like is the signed art print. It's probably a 90% margin item, and at $75 it's one of his higher-ticket pieces. More options, more sizes, framed and shipped. I think there's room to run.

My favorite thing about all of this: his career winnings at Augusta are something like $187,000. The whole thing started in 1997, when they didn't invite him to come play. He has been blasting cigs and selling merch in Augusta every year since.

John Daly is gonna make a million bucks at the Better this year. He did 780 k in 2024. Let's check out the operation. First, the venue has been the Augusta Hooters parking lot for nearly thirty years now. Now, my boy, Matt, says he sees something like 10,000 customers in tier week with an AOV of $80. Volume mover is hats at 40. No sizing, great margins. Love it. He also does tier signed golf balls at 10, shirts at 30 to 35, and replica flags from the ninety one PGA championship for a $100. Rumor has it he sold out of his highest ticket item on Wednesday of last year. That is the $250 cigar box, and that is how we're gonna get to a million bucks. For another thousand units, don't run out. That alone's a quarter million dollars. The other angle I like though is his signed art print. It's probably a 90% margin item, and that $75 is one of the higher ticket items he's got. More options, more sizes, framed and shipped, I think there's room to run here. My favorite thing about this whole thing is that his career winnings at Augusta are, like, a $187,000. This whole thing started in 1997 when they didn't invite him to come and play. He has been blasting SIGs and printing money in Augusta every year since.