Groove It Brush Got Masters Airtime. Here's What to Do Next

My friends at Groove It Brush got a literal infomercial during the Masters coverage. Ninety seconds of airtime, close-up included. Totally ridiculous.

Then I got the text, and he's freaking out. What do I do? How do I tell people that the thing they're talking about is my brand specifically?

First, take a moment and appreciate it. Then go make a viral video about what just happened. This exact thing happened multiple times to a friend's creatine gummy brand with the Joe Rogan podcast.

Tell that exact story as many ways and in as many formats as possible:

Greenscreen, explaining it while you show it
Meme format
The story in one sentence, text on screen with the clip playing
A carousel with a static as the first slide and the video as the second

Feed the algo as many different looks and hooks as you possibly can. Out of 10 or 20 posts, a bunch will do fine. You're looking for the one that blows up.

The answer is always the same. Tell the story. Make content. Congrats, guys.

Just got this text from a friend of mine and he's freaking out. He's like, what the hell do I do? How do I tell people about this? His product just got literally ninety seconds of airtime at the better. First thing you should do is like take a moment and appreciate it. But the real question is, how do I show people this? How do I tell people that this thing they're talking about is my brand specifically? Including when they did the close-up, like, this is crazy. This actually happened multiple times to my friend's creatine gummy brand with the Joe Rogan pot. The answer is go make a viral video about what just happened. And you're going to do this by telling that exact story as many ways as possible and as many formats as possible. Green screen explaining it while you're showing it. Meme format. That story in one sentence text on screen with the video plan. Same thing as a carousel with a static as the first slide and the video itself as the second. You're going to feed the algo with as many different looks and hooks as you possibly can. From those 10 or 20 at bats, we're gonna get a bunch of base hits. See if we can't find a home run, maybe even a grand slam in there. The answer is always tell the tier, make content. Let's go. Congrats, guys.