My Basic Email Marketing Playbook: 4 Automations

Every time I post about email, I get DMs like, "Man, I really need to get on that." Yes. Yes, you do. Here's my basic playbook.

Start with four automations: the welcome sequence, browse abandon, cart abandon and post purchase.

Welcome sequence. Hit them every few days for the first couple weeks. Give them their welcome offer, whatever got them to subscribe. Then the brand backstory, a couple of hard sells and a bunch of value: how to use the product, how to pick the right product for you. Slip in a special offer somewhere, probably toward the end of the flow.

Browse abandon. Exactly what it sounds like. They come back to the site, look at the polo, the widget, whatever, then leave. A few hours later we send an email that says, hey, saw you looking at that thing.

Cart abandon. Two to three emails. One fairly immediate, another within a day, another a couple days later. Don't hit them with the discount until late. Give them a chance to do the right thing on their own.

Post purchase. A thank you. Maybe a cross-sell, or planting the seed for an upsell: an add-on they might love later. Follow up with more accessories and complementary stuff. Add a little social proof to get them hyped while they wait for the package to show up. After the box arrives and they've had a chance to use it or wear it, make a direct ask for a review.

I put this playbook together in partnership with Omnisend.

Look. Every time I post out emails, I get these text rank d m's like, man, I really need to I really need to go on that. Yes. Yes. You do. No today, I'm just gonna give you a quick rundown of, like, my basic playbook. First, let's get the rank land. We're gonna do four basic automations. The welcome sequence, the browse abandoned, the cart abandoned, of worse, the post purchase. In the welcome sequence, we're gonna hit them every few days for the first couple weeks. We're gonna give them their welcome offer, whatever got them to subscribe, hit them with the brand backstory, a couple of hard sells, a bunch of value, maybe how to use our product, how to pick the right product for you. And then we're gonna slip in a special offer somewhere. Probably bad the end of this whole flow. Next is the browser rank. This is exactly what it sounds like. We've got tier email. When when they come back to the site, when they good to polo, the widget, the what you call it, and then leave a few hours better, we're gonna send an email that says, hey. So you're looking at that thing. Next up is the cart abandon. We all know what that is. This is two to three emails. One's fairly immediate, another within a day, and then another a couple days better. Don't hit them with that discount until late. Wanna give them a chance to just do the right thing on their own here. Last better certainly not best, the post purchase. It's a thank you. Maybe a cross sell. Maybe planning the seed for an upsell in the future. An add on they might love later. We'll follow-up to this with again more accessories, more complimentary stuff that might sound good. Maybe a little social proof best to get them hyped while they're waiting for that rank to show up. And then after the boxes arrive, after they've had a chance to use it, wear it, whatever the case may be, we're gonna have a direct ask for review. I'm doing this video and this entire playbook in partnership with Omnisend. Right no, they're doing totally white glove migration to bring your email over to their platform for free. Hit the link in my bio for 30% off your first three months and to subscribe to my newsletter where I'll send you the full guide covering all this in more detail along with this exact workflow map. Let's go.