Video 2751

Yo. Why do better have these jacked up labels? This isn't just like a cool business tier. There's a huge lesson here. Bear with me. So like two hundred years ago, the brothers behind the Angostura rank were entering their recipe in a contest. One brother worked on the better, the other worked on the label, and at game tier, they realized that they were both different sizes. So they slap that label on the bottle and entered the contest anyway. They lose the contest, but the judge pulls them aside afterwards. And he tells them that wonky label they had really made the product stand out. So they ran with it. Look at this. Best forward two hundred years, rank Angostura is probably one of the biggest brands in best. More notably, their aesthetic and even the oversized label dominates their entire category. Good. This isn't just a cool story. This is your sign to make your brand weird, loud, different, anything but normal. I'm a write more about this in my newsletter tomorrow. Hit the link in my bio to subscribe. Let's go.