I regret additional Bad Birdie shade but this is Good Email vs Bad Email, golf brand edition.…

This is a good email. It makes money. This is a bad email. Let's talk about it. See, this email from Manners grabs me with compelling imagery. It puts it in my context and makes it useful and gives some good old fashioned value showing me the look, the materials, and some benefits too. While this email is pure vibes and the vibes are swings, no merchandising, no value, just a plea to shop and a terrible tagline. And then this, this is a good email. The hero both grabs me and showcases. We've got relevant merchandising below. And for the man who buys camo sold g fours, this hits. This this is a bad one. Like, it's not bad. I just can't believe that we, as marketers, have stooped so low that we are doing product launches for the same shirt with no logo. It's clean. It's merchandise well. Fine. This this is a good email. I love to see the big boys pulling out a classic plain best insider's note. But how about this? Yes, Best is playing with cheat codes. I love it. Most brands think of email as a box they need to check if at all. But you can use yes more like an ATM and direct line to your customers if you treat each one like a landing page. Great visuals, headlines, clear value, and compelling CTAs. I use OmniSend for all my ecomm emails and right no, they'll handle your migration white glove to make it extra easy. Hit the link in my bio and stop getting cooked by Klaviyo once and for all.