John Daly, the undercover merch god of The Masters

John Daly is gonna make a million bucks at the Better this year. He did 780 k in 2024. Let's check out the operation. First, the venue has been the Augusta Hooters parking lot for nearly thirty years now. Now, my boy, Matt, says he sees something like 10,000 customers in tier week with an AOV of $80. Volume mover is hats at 40. No sizing, great margins. Love it. He also does tier signed golf balls at 10, shirts at 30 to 35, and replica flags from the ninety one PGA championship for a $100. Rumor has it he sold out of his highest ticket item on Wednesday of last year. That is the $250 cigar box, and that is how we're gonna get to a million bucks. For another thousand units, don't run out. That alone's a quarter million dollars. The other angle I like though is his signed art print. It's probably a 90% margin item, and that $75 is one of the higher ticket items he's got. More options, more sizes, framed and shipped, I think there's room to run here. My favorite thing about this whole thing is that his career winnings at Augusta are, like, a $187,000. This whole thing started in 1997 when they didn't invite him to come and play. He has been blasting SIGs and printing money in Augusta every year since.