Loving these accounts: @fairwayfields @robertp_golf @michaeldyer_golf. Should I be arrested for…

These three dudes are behind three of my favorite accounts in golf right now. No way you haven't seen Fairway Fields. My man has bought an abandoned golf course and is completely rebuilding it. My favorite thing about what he does is the drama and the story. His hook isn't an old golf worse. It's an abandoned golf course. He's added 400,000 followers this year. Next is Robert. He is a former d one golfer, hasn't played in fifteen years, and he is making his comeback. It's aspirational because we all wanna get better at golf or relive our glory days, and it really helps that old boy needs to lose some weight too. We're rounding this out with Michael who well, my man just decided he's gonna blast golf balls at the drywall in his garage. And his second video in the series has 4,500,000 views. Pretty sure this has all happened in, like, the last three or four weeks. Now this isn't working because of great golf or because these dudes are superheroes. It works because they're telling great stories. The reality is most of us and even most businesses are scared to tell their story. You are trying to figure out where to start. Alex Orr and I are doing a free three day content challenge. Hit the link in my bio and sign up for it right now.