3 Questions to Ask Before You Start a Golf Brand

Before you start a golf brand, put down the shitty logo, take a deep breath, and answer three questions.

1. What do you stand for? Good times, fun polos and five-star reviews is super saturated. Those value props lead to commodity brands. If anybody can do it, nobody should waste their time.

2. Who cares about this brand? New golfers? The old school? Women? Couples that play golf together? Kids? Then the harder part: does what you stand for resonate with the people you want to care about it?

3. How are you going to get it in front of people? Going door to door selling to pro shops to get it on shelves? Cool. How are you going to get it off the shelves? Or are you about to become just another brand in my Instagram feed? I've seen 30 or 40 of those recently.

The more specific your answers to all three, the better positioned your brand will be.

Three questions you should ask yourself before you start a golf brand. What do you stand for? Good times, fun polos, and five star reviews is super saturated. Those value props lead to commodity brands and a futile customer base. If anybody can do it, nobody should waste their time. Who cares about this brand? Is it for new golfers? Is this for the old school? Is it for women? Is it for couples that play golf together? Or is it for kids? Does what it stands for resonate with the people that you want to care about it? Finally, how are you gonna get it in front of people? You're gonna go door to door selling to pro shops to get it on shelves? How you gonna get it off the shelves? You're gonna become just another brand in our Instagram feed? Here's 30 or 40 of those that I've seen recently. The more specific your answers to all these questions are, the better positioned your brand will be.