From the archive
Products, projects and work in progress.
PGA Show Unlocked w/ Landforce and more
I'm headed to the PGA show again this year for content, friends, and business - and am pleased to announce I'm one of the correspondents on NBTV's…
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Hypebeast Shout Re: 7 Eleven's New Golf Collection
My friends at 7 Eleven are back at it again with another golf x car culture inspired collection cleverly called the Midnight Driving Club. 7 Eleven's…
Read it →The short-form video reference DB to rule them all
As a byproduct of all my work on Cut30, the advancement of LLM's, and the power of vibe-coding, I've been cooking up a super useful tool for all my…
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BroBible picked up my Golf Course for Sale vid
My google alerts went off the other day when the press release for appearance on Unlocked: The PGA Show caught my name. This led to a quick google of…
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My wife bought a small ecommerce business Glowless
So, my wife Kelsey just made a bold move. She bought a small DTC brand and quit her job to focus on growing it full-time. And let me tell you, she's…
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Muscle Goo: 5 years in the making
View this post on Instagram A post shared by Colin Landforce (@landforce) In what will seem to most like one of the more random things I've ever done,…
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My episode of the DTC Podcast
Got a chance sit down with Eric over at the DTC podcast and talk about content, short-form, golf, and I think some cannabis related things if I…
Read it →The marathon continues
Yo - Some weeks I have meandering but poignant ramblings, this week I have a bunch of random things to hit on. Shall we? "I put careers on shelves,…
Read it →Hyper local
After a much needed rest from daily content, your boy is back. This week I posted a video about Course Maps and their hyper local, print on demand…
Read it →Short-form Cheat Sheet
Your boy is in a drought. Barely been posting. My IG is dry. Today is my birthday. I don't wanna write an email at all. But I'm doing it. I'm grinding…
Read it →Shooters shoot: Shortform equipment & workflow
Welcome to Season 2, Episode 2 of Colin's newsletter. We're talking about Short-form video and it's role in modern commerce and more importantly: why…
Read it →Short Form Hook & Idea Guide
My email has been a lot of things over the last year, and similar to how we did on the product playbook series I'm reeling it in over the next few…
Read it →Introducing Cut30
I've been figuring out short-form video on Instagram and TikTok for just over a year now and have made a few hundred videos top to bottom. No fancy…
Read it →A year ago yesterday I posted my first video on TikTok
This post is about my journey (and success) with short form video. I'm not gonna tell you all this to brag and gloat and make self deprecating jokes…
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Featured on Marketing Examined
My guy Alex Garcia's marketing newsletter Marketing Examined is booming - 185k subs - and he just featured yours truly. I've been putting in work on my…
Read it →Raise your prices
To the 2,298 new folks here since last week - welcome to a classic bait n switch. Here's the deal: I reel you in with simple stuff like factory links,…
Read it →The content playbook
It's no secret that media companies run the modern world, but many of us don't appreciate why. It's not the byproduct of an evil plot to captivate the…
Read it →Validating a product for your brand
I recently posted a video about validating a product for your brand , and today I wanna talk about it more. Lucky you. "After this drop, I've got new…
Read it →Allow me to reintroduce myself: A note on distribution
It's been a weird year, lots has changed since I last emailed, and there's about 2,500 new faces here on the ol' email list. For everyone I haven't…
Read it →Fireside Podcast w/ Sabrina
I really enjoyed sitting down w/ Sabrina for this pod and talking about just going for it . Also kinda stoked the episode somehow got piped into IMDb…
Read it →RIP Dana
When I search my friend's name all I see is news articles about his death. Instagram is full of love from friends and fam but I want to make sure the…
Read it →We bought back LTRMN, long live LTRMN
I'm very proud of the team and my partners in the next chapter of LTRMN, it'll be the best one.
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I'm doing TikTok
In the last couple years I've come to appreciate the power of publishing my thoughts on the internet in the form of works, primarily on Twitter and a…
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I started a cannabis newsletter
All that ranting and raving on LinkedIn finally added up to something: A newsletter called Free Smoke . Aptly subheaded "cannabis and bullshit", Free…
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The Knowledge Podcast w/ David Elikwu
I got a chance to jump on and talk shop w/ David over at The Knowledge . I really enjoyed the chat and regretted not having my big camera on for…
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Grizzle CannabisCon June 2022 - Product and Trend Panel
I'm excited to jump on a panel for Grizzle's June 2022 CannabisCon online convention. I'll be in the mix with Scott and Thomas of Grizzle along w/ Gord…
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SXSW '22: Chris Beal ($MAPS) & Colin Landforce ($UNRV) on Technology's Role in Cannabis
I'll be in Austin for SXSW Tech for a presentation w/ Weedmaps CEO Chris Beals on cannabis and tech. Press release here . March 15, 4pm local time…
Read it →Builders Build ?️,?️ Podcast (re)launch
After 20 episodes of the podcast, we're rebranding and switching it up completely. Builders Build ?️,?️ A podcast about building businesses, products…
Read it →My story featured on Unilad's 5M follower Instagram
I logged into my Instagram for the first time in a couple weeks to find an explosion of comments from a Unilad post that didn't even tag me. Life comes…
Read it →Feature in India Times
The thread I wrote about my journey over the last 5 years in cannabis got picked up by Indian journalist Bharat Sharma who did a feature in India Times .
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Quick mention in Forbes 2021 Cannabis Twitter Wrap Up
Check our Javier's 2021 Wrap Up on Forbes.com .
Read it →My Thread Featured on Inc Mag
Jessican Stillman at Inc featured my thread about reading biographies instead of business and personal development books, and added a primer on each…
Read it →James' launches NanoFlips Course
I've been playing in web - eComm, content, and beyond - for years now, and I'm very savvy in the space. A while ago when I listed to my friend James on…
Read it →A Wild Craig Appears!
I love Craig 's Twitter username, gets me every time. I jumped on his pod to talk weed and creating content. We had a great chat, felt like talking to…
Read it →Plant Prophets on Cannabis Radio
On Plant Prophets, Host Vern Davis talks with the most innovative and growth driven cannabis companies in the industry. Had a blast chatting w/ him…
Read it →Cannabinoid Connect
I'm doing more podcasts, and here I sat down w/ Kevin on his pod Cannabinoid Connect to talk about getting started in cannabis, regulatory checklists,…
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Genuinely Interested
I got a chance to jump on the Genuinely Interested podcast w/ @Roy_Bntz We had a blast talking about: The origin of our brands, CPG brand strategy,…
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Introducing Unrivaled Inc - Global Cannabis Operator
It's been a long time coming. This week, we announced a rebrand of our holding company UMBRLA Inc to Unrivaled Inc , which will also serve as our day…
Read it →I'm in the trenches relax
I'm doing Twitter now, and having fun .
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Friends: Matt Wilhelmsen's Business Coaching Gig
In September of 2007 I walked into a managerial accounting class and took a seat next to a guy who would end up being my best man 11 years later.…
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STICKS lineup hits CA shelves
The first official STICKS sales happened in September at our Santa Ana dispensary The Spot. Over the last few weeks however the full lineup has taken…
Read it →LTRMN Featured in Portland Business Journal's September Strategy Section
Taking big swings w/ big STICKS. Big shouts to Pete at the PBJ for featuring us in their Strategies section in print and online and also putting a pun…
Read it →UMBRLA Inc: LTRMN x Korova x 10 Spot
This spring at LTRMN we began the process of merging with Korova and 10 Spot. Our new parent company is aptly named UMBRLA.
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Friends: Reco Mode
As some of my friends know, my dad does natural and organic skincare at a pretty large scale. About as long as I've been doing recreational cannabis…
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